Article by Michael Brenner

  • 10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

    Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may

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  • Is Content Marketing Right for My Industry?

    Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?” Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Either they think they don’t need content marketing because everyone knows they’re there –

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  • 18 Lessons We’ve Learned from a Year of Virtual Marketing Events

    Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly. It’s been challenging, no doubt, but it’s also taught us a lot about our ability to

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  • How to Relate to Your Audience with Empathy in Content Marketing

    Consistent empathy is a challenge even for the best of us. Humans are naturally selfish as a survival tool to delegate our attention. But for marketing material? Empathy is a foreign concept. The idea of a brand’s marketing expressing empathy almost seems laughable: Marketing exists to generate money and sales by convincing people to buy

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  • Why Empathy in Marketing Is More Important Than Data

    Data has revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t necessarily lead to authentic connections. Understanding your customer does that. That’s why it’s critical to infuse empathy into marketing – to deliver a truly

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  • Why Does Most B2B Content Marketing Suck?

    Let’s get real about B2B content marketing. Most of it sucks. It’s full of jargon, self-promotion, and fluff. It doesn’t add value to your audience and can seem completely irrelevant. The truth is, your content doesn’t have to boring or stuffy. It needs to engage, inspire, and connect. In this post, we’ll review why B2B

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  • 11 Best Ways To Create Highly Shareable Content

    Content marketing is a low-pressure yet effective way to earn attention from your target audience by offering useful insights and expert advice. Over time, repeat visitor engagement produces high-quality leads who already know and trust your brand. When they’re in the market for your product, you’ll have a loyal customer. That’s no doubt why 79%

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  • The Most Important B2B Marketing Metrics for CEOs

    What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing efforts are working and increasing ROI. CEOs expect to hold their marketing leaders accountable for reaching or surpassing their numbers, just like their sales leaders. CEOs can get frustrated when the only metrics

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  • Is Content Marketing Becoming the New SEO?

    If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO.

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  • woman planning content for the year

    How to Plan Your Blog Content Calendar for the Entire Year

    Have you been tasked with planning your marketing team’s content calendar for the entire year? No doubt, this can feel like a tall order. It requires including key themes defined in your content marketing strategy and planning for various types of content. Likely, the driving force behind your content marketing success is your business blog.

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